Legal Issues in Pricing: Protecting Your Reputation and Avoiding Liability, 5th Annual Canadian National
Date:
October 24 2001
The price of a product is often its most important selling feature. Pricing of goods and services is also the focal point of laws intended to maintain a competitive marketplace. In Canada, the primary legislation in that area is the Competition Act.
In this paper, the main provisions of the Competition Act which deal with pricing will be discussed. In addition, some of the ways that pricing can cross the line between healthy competition and anti-competitive conduct, and how you can recognize when a competitor may have crossed that line. When are the prices too low? When do price incentives become discriminatory trade practices? How should prices be advertised? How do you avoid price fixing allegations?
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