The Supreme Court has provided a clear statement as to the purpose of trade-mark legislation. While recognizing that many corporations now count famous brand names to be among their most valuable business assets, the Court has reaffirmed that the purpose of the Trade-marks Act is to act as a guarantee of origin, as well an assurance to the consumer of the quality associated with the mark. Therefore, regardless of the commercial evolution of trade-marks, the protection granted to "famous" marks is assessed on the same principles that are applied to all trade-marks.