This week OLF officially launched a campaign targeting the use of English trademarks on the commercial signage of companies operating in Quebec. This campaign focuses mainly on high-profile multinational chains, franchises and big box stores, but applies to all businesses using only English words on commercial signage in Quebec. The OLF’s goal is for all commercial signage in Quebec to include a French generic or descriptive word or phrase alongside the existing English trademarks. Commercial signage could include outdoor and indoor signs, whether printed or handwritten, as well as window displays, product displays, and signs on vehicles.

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